From The Owners
The letter from the owners is an brief and emotional connection to potential buyers, establishing a human connection, something that can be key during the home search and negotiation stages
5 Tips For a Great Letter
Focus on the emotional aspect as opposed to the upgrades and features.
Make an emotional connection to potential buyers with memories, feelings and real life experiences.
Intro & Outro
Have a touching intro & outro and focus on the home, the community, and the location.
Instead of talking about the negatives (how bad the home was before) talk about the positives (how it is great now).
Brief but Descriptive
Short and sweet is good. 200-300 words is ideal.